Inconsistent Lead Tracking
Many OEM’s build or procure systems that track the leads going into their network originating from their websites and campaigns. But, often, do not consider the calls being generated and lose sight of what is the most qualified lead source of all.
Limited Lead Visibility
Even when an OEM uses a solution to track their leads going into the network, they lose sight of how the lead is managed and this is a vital requirement. Generating a lead is one thing, knowing how the lead is managed is the most important. Was it responded to quickly? If it was a call response, was the call handled in a way that meets your brand and customer expectations?
Inefficient Call Handling
Ever wondered whether inbound call management should become a dealer standard? We think so, it’s a real revenue spinner when handled well and the opposite applies when it’s not.
Inaccurate Marketing ROI
Often OEM's and Dealers measure ROI using only digital leads. This is a skewed measure and the calls being generated by your marketing efforts also need to be augmented.
Missed Sales Opportunities
Do you know how many missed callers call the dealership back? Our data suggests only 35% of missed callers call back. That means 65% are calling someone else. Are you losing opportunities because of poor call management?
Quality Assurance Challenges
CSI is a standard within the auto industry and is used to measure customer satisfaction in a sales and service context. But what about those people who didn’t end up buying from you or booking a service? How many people are they telling about their experience? Shouldn’t lost opportunities be considered or even better, shouldn’t we make sure there are never any lost opportunities?
Implementing multiple solutions across your network of dealerships can be complex, requiring standardised integration procedures and ongoing support. Have you managed to resolve this problem?
Your dealerships are likely to belong to a number of Dealer Groups and therefore there are a number of lead management vendors in place. This makes it difficult to get a single view of your leads and restricts your ability to measure the network's sales performance as you would like. Would you like to improve this?