OUTBOUND SALES CALLS

People don’t buy from businesses, they buy from people.

In fact, nine times out of 10, they buy from people who call them back within five minutes of submitting an online enquiry form or making an initial phone call.

A fast, friendly, personal response is one of the most effective things you can do to boost your lead conversions.

That might seem a big ask from a single outbound phone call – and one you’ve only had a couple of minutes to prepare for.

But you can do a lot in that time if you have the right data.

How did the lead come to you, for example? There’s a distinct difference in lead temperature between someone who opted in to an email and someone who made the choice to phone your sales department.

These two people are at different stages of the sales funnel and need to be approached accordingly.

This is only something you can do when you have complete visibility into every corner of your sales and marketing efforts.

Sales are based on science, not speculation

If you don’t know where your calls came from originally, what your salespeople do differently on calls that convert, who your customers are, where in their journey they happen to be, and what their pain points are, your sales strategy is guesswork at best.