Even in this digital age, some consumers still prefer to call a business and therefore, you must know where they are finding your telephone number. Place a unique call tracking number wherever your business number is listed, and then track where your prospects and customers are finding your number. Use the findings to optimise your marketing plan and budget.
One of our customers recently ran a campaign on Facebook and provided a callback request as part of their banner advertising. Once the number was submitted, the Logimeter technology called all the agents in their call centre, and the fastest finger answered the call, listened to the lead details and then pressed 1 to speak directly to the Prospect. Everything took place within a minute of the callback request being made on Facebook.