Lead attribution solutions for smarter sales
The inbound response to Emails, SMS messages, campaign pages, phone calls, social media… can all be tracked and measured, and their “digital exhaust” analysed.
This is something that simply cannot be done with gut feel, guesses or spreadsheets. It takes specific technology, 3rd party integrations, machine learning and scientific algorithms to deliver data-driven, actionable insights you can really use.
Because when you understand what drives your customer behaviour, you can optimise your marketing strategies and replicate them for future marketing efforts.
This is critically important data, yet most businesses still capture it manually.
Call Tracker digitises this call journey and helps transform your marketing and sales efforts.
Now you can: